Save the Date!
May 17 – 19, 2023
The Bedding Industry’s Premier Event
Join us this May as the Furniture Today Bedding Conference brings together the bedding industry as it returns to a LIVE and in-person event at the JW Starr Pass, Tucson, Arizona
The Bedding Conference has been uniting the industry’s thought leaders for 18 consecutive years by providing engaging content, thought-provoking speakers, educational panel discussions and unique networking opportunities. This year will be an exceptional interactive experience that will deliver strategies for the constantly evolving business as we face another growth year and develop a path to success in a new era of retailing.
2023 Keynote Speakers
Scott McKain
The Ultimate Customer Experience: Delivering What Customers Really Want
There is a difference between what consumers want and what most companies offer. What they want is a superior customer experience. Yes, they want good service, great products, and a competitive price, but customer loyalty is a connection through personalization, differentiation, and emotion.
Come learn five critical steps to designing the Ultimate Customer Experience; why that experience generates loyalty and how to create it; and better understand the disconnections between companies and consumers.
Keynote sponsored by King Koil
Dr. Andrew Weil
Harnessing the Power of Sleep
A better understanding of sleep and its role in keeping the body and mind healthy can help RSAs improve their sales performance. Dr. Weil is a pioneer in integrative medicine and an internationally recognized expert for his views on leading a healthy lifestyle. Join us to learn more about having productive conversations with mattress consumers about the benefits of better sleep.
Keynote sponsored by Purecare
Agenda
Wednesday, May 17
12:30 pm
Golf Tournament
4-6pm
Conference Registration
6-7:30pm
Cocktail Welcome Reception
7:30 pm
Dinner on Your Own
Thursday, May 18
7:30 am
Optional Guided Hike
7:30-10:45am
Registration Open
8:00-9:00am
Breakfast
9:00am
Welcome & Introductions
9:15am
Keynote
The Ultimate Customer Experience: Delivering What Customers Really Want
Scott McKain
There is a difference in what consumers want and what most companies offer. What they want is a superior customer experience. Yes, they want good service, great product and a competitive price, but customer loyalty is a connection through personalization, differentiation and emotion.
Come learn five key steps to design the Ultimate Customer Experience; why that experience generates loyalty and how to create it; and better understand the disconnections between companies and consumers.
10:15am
Keynote
Harnessing the Power of Sleep
Dr. Andrew Weil
A better understanding of sleep and the role it plays in keeping the body and mind healthy can help RSAs improve their sales performance. Dr. Weil, a pioneer in the field of integrative medicine and internationally recognized expert for his views on leading a healthy lifestyle. Join us to learn more out having productive conversations with mattress consumers about the benefits of better sleep.
11:00 am
Break
11:30am
Research
The Shifting Consumer Journey
Consumer behavior has shifted, and retailers must meet customers where they are whether it be online, instore or mobile – or via the next tech yet to be uncovered.
Take a journey along with ZS & Associates, a customer research and insights company that examines purchase decision drivers and market dynamics in a variety of industries, including sleep products, into how consumers behavior.
12:15-1:15 pm
Lunch
1:15 pm
Game Show
The Big Game Show
Welcome to The Big Game Show, an engaging, interactive game show that pits audience members against one another, teams vying for prizes and bragging rights and a rambunctious, fun event that includes games inspired by Family Feud, Pyramid, Jeopardy and more.
2:15-3 pm
Face Off Panel #1
What Manufacturers want Retailers to Know
Our version of Face Off as manufacturers weigh in on what they want retailers to know about their side of the business.
3:00 pm
Break
3:30 pm
Face Off Panel #2
What Manufacturers want Retailers to Know
Our version of Face Off as retailers weigh in on what they want manufacturers to know about their business.
4:30-5:30 pm
Exhibit Hall/Speed Dating
6:30 -7:30 pm
Cocktail Reception
7:30 pm
Retail Giants of Bedding Gala
Friday, May 19
7:30 am
Optional Guided Hike
8-9:30 am
Breakfast
9:00am
Welcome Back
9:15-10 am
Speaker
Creating Store Environments that Inspire
Founded on the premise of studying how consumers behave in stores, Envirosell has turned such data into a tool for creating shopping environments – instore and online – that are selling machines.
10-10:45 am
Speaker
Winning with Reviews
Mike Magnuson, founder GoodBed.com
Online reviews have become a consumer’s guidepost when shopping for anything, but especially mattresses. Why have reviews become so important for both sleep retailers and manufacturers? Hear the challenges and opportunities of store reviews vs. product reviews and learn best practices for how to generate, respond to and how retailers and manufacturers can cooperate on reviews.
10:45 am
Retail Panel
Retail without Borders
Navigating the new unified commerce seas of mattress retail. Consumers are buying in store, online via mobile and laptops. It’s a big retail world. Here’s how leading retailers are shifting to meet consumers where they shop.
11:45 am
Wrap up/Adjourn
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