Get ready to rev your engines and feel the excitement because King Koil is gearing up for an epic event you won’t want to miss! On Tuesday, May 16th, 2023, we proudly present the King Koil Drive To Thrive Charity Event at the iconic Phoenix Raceway.

If you come in a day early to the 2023 Furniture Today Bedding Conference, you’ll have the chance to see more of the breathtaking Arizona scenery before joining us for the main event. At the King Koil Drive To Thrive Charity Event, we give back to the community by taking 250 kids from the Boys and Girls Club for an unforgettable afternoon of race-themed fun! From thrilling activities to high-speed adventures, we’ll ensure everyone has an incredible time. We are even going to attempt to set some Guinness World Records!

7:00 – 8:00 pm

After the charity event, King Koil invites you to a cocktail event at the Wigwam Resort, named the best historic resort in the U. S. With something for everyone, you can experience this epic event that will inspire. So please mark your calendars and get ready to join us for the King Koil Drive To Thrive Charity Event!

7:30 am

7:30-10:45am

8:00-9:00 am

9:00am

9:15am
Keynote

Scott McKain

There is a difference in what consumers want and what most companies offer. What they want is a superior customer experience. Yes, they want good service, great product and a competitive price, but customer loyalty is a connection through personalization, differentiation and emotion.

Come learn five key steps to design the Ultimate Customer Experience; why that experience generates loyalty and how to create it; and better understand the disconnections between companies and consumers.

10:15am
Keynote

Dr. Andrew Weil

A better understanding of sleep and the role it plays in keeping the body and mind healthy can help RSAs improve their sales performance. Dr. Weil, a pioneer in the field of integrative medicine and internationally recognized expert for his views on leading a healthy lifestyle. Join us to learn more out having productive conversations with mattress consumers about the benefits of better sleep.

11:00am

11:30am
Research

Consumer behavior has shifted, and retailers must meet customers where they are whether it be online, instore or mobile – or via the next tech yet to be uncovered.

Take a journey along with ZS & Associates, a customer research and insights company that examines purchase decision drivers and market dynamics in a variety of industries, including sleep products, into how consumers behavior.

12:15-1:15 pm

1:15 pm
Game Show

Welcome to The Big Game Show, an engaging, interactive game show that pits audience members against one another, teams vying for prizes and bragging rights and a rambunctious, fun event that includes games inspired by Family Feud, Pyramid, Jeopardy and more.

2:15-3 pm
Face Off Panel #1

Our version of Face Off as manufacturers weigh in on what they want retailers to know about their side of the business.

3:00 pm

3:30 pm
Face Off Panel #2

Our version of Face Off as retailers weigh in on what they want manufacturers to know about their business.

4:30-5:30 pm

6:30 -7:30 pm

7:30 pm

7:30 am

8-9:30 am

9:00 am

9:15-10 am
Speaker

Founded on the premise of studying how consumers behave in stores, Envirosell has turned such data into a tool for creating shopping environments – instore and online – that are selling machines.

10-10:45 am
Speaker

Mike Magnuson, founder GoodBed.com

Online reviews have become a consumer’s guidepost when shopping for anything, but especially mattresses. Why have reviews become so important for both sleep retailers and manufacturers? Hear the challenges and opportunities of store reviews vs. product reviews and learn best practices for how to generate, respond to and how retailers and manufacturers can cooperate on reviews.

10:45 am
Retail Panel

Navigating the new unified commerce seas of mattress retail. Consumers are buying in store, online via mobile and laptops. It’s a big retail world. Here’s how leading retailers are shifting to meet consumers where they shop.

11:45 am